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The Power of Knowing Your Worth in the Workplace

In the latest episode, we had the pleasure of chatting with Christine Michele Carter, a global marketing strategist and national speaker. She shared her personal experiences and offered valuable advice on personal and professional development.

One of the key takeaways from the interview was the importance of knowing your worth in the workplace. Carter emphasized that as a woman or person of color, it can be easy to underestimate your value and charge less than competitors. However, she advises researching competitors' pay rates and seeking advice from financial advisors to determine fair pricing for one's services.

Carter's personal experience of charging less than other agencies and going above and beyond for clients is relatable to many of us. However, she eventually realized the need to raise her prices to increase profits. She highlights the value of independent agencies and the creativity and innovation they bring to the table.

Another important aspect of personal development highlighted by Carter is understanding one's values and being confident in charging for work. She encourages listeners to not let negative self-talk or comparisons to competitors hold them back. She shares her own "why" in life, which is to tell the story of a generation, gender, and race, and to make a positive impact through her writing and professional insights.

Carter's advice on embracing change and gaining experience in global strategy is also noteworthy. She emphasizes the importance of understanding the internal and external landscape and thinking creatively while also being grounded in emerging patterns and trends. Just like training at the gym, she suggests regularly training oneself in strategy by reading news articles and researching data to stay informed and think big picture.

Knowing your worth and being confident in charging for your work is crucial in the workplace. Carter's personal experiences and advice serve as a reminder to not underestimate ourselves and to strive for fair pricing.


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