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Podcast - Mastherclass With Nroda Eyewear Designer Samantha Smikle

This week we’re chatting with Mastherclass instructor, Samantha Smikle, the Founder and Designer of Nroda adorned eyewear. At Mastherclass in St. Louis she taught the Product design, prototyping and manufacturing session. On this episode we talk about how her career journey going from working in the corporate jewelry industry for nine years to running her own company and clearing six figures in sales. She walks us through manufacturing in a product based business, how to design for your customer, working with influencer marketing and so much more.

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What we talked about:

  • What crucial lesson she learned in getting fired from her first job

  • Navigating a side-hustle while gathering corporate training

  • Developing a production process for products

  • How she works with influencer marketing as a small brand

  • How she structures her days and workflow

  • Behind the scenes of developing her Facebook ads

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