On this episode of the SPQ Chat we hear from Claire Sulmers, an author, entrepreneur, and Creator of Fashion Bomb Daily. Her goal when graduating from Harvard was to be a story teller behind the scenes who helped to make a difference in media. But of course things did not go exactly according to planned. Claire let’s us in on the twists and turns that led her to writing for publications like Vogue Paris and Essence magazine, penning a book, and building a staple cultural fashion brand with over a million followers then facing a plot twist when the heart of her business was shut down by Instagram. She shares her lessons learned, tips to keep going, how she was able to transition her blog content to social media and scale plus so much more.
Website - www.instagram.com/fashionbombdailymag
What we are talking about:
How to develop a great brand
Allowing yourself to follow the unexpected path
Being a creative entrepreneur
The truth about transitioning a blog into a lucrative career
Adding value and diversifying your offerings
Losing money to eventually make money
How she rebounded after having her business Instagram shut down at 1 million plus followers
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